Mori
Now on the App Store · iOS

mori · · noun — forest

Swipe.
Order.
Cook.

Rooted in your taste.

A recipe app with opinions about you. Swipe a few times and Mori figures out your kitchen — what you'd actually cook, the staples already in your pantry, the cuisines you keep cheating on. Then it builds the grocery list and sends it to Instacart.

2,600+
Curated recipes, every one tested
15
Cuisines waiting for you to commit
1 tap
From your list to Instacart

It's 7pm. The fridge is open. You're staring into it like it owes you an answer. Mori was built for exactly this moment.

Decision fatigue ends here

01 · Why Mori

Everything in
its place

First swipe to last bite — Mori has opinions about every step.

Mori
№ 01

Reads you fast

Tell it your cuisines, dietary goals, what's already in the pantry. The first deck feels suspiciously well-targeted.

№ 02

Swipe like you mean it

Right to save. Left to pass. Every flick teaches Mori something — and it remembers.

№ 03

Flavour DNA

"Confident cook who rotates through fifteen cuisines obsessively." Mori reads your patterns and roasts you in the nicest way.

№ 04

A plan, not a panic

Drop recipes into a calendar week. Mori adds up macros per day, per week, and warns you when Wednesday is just two crackers.

№ 05

A grocery list with a brain

Deduped, grouped by aisle, and quietly skipping the salt and olive oil you definitely already own.

№ 06

Streaks & badges

Cook three days in a row? Streak. Hit fourteen cuisines? Badge. Mori keeps score so you don't have to pretend you don't care.

02 · The app

Built for real cooks

Every screen built around the moment you're actually in. Tap any to peek.

Discover

Discover

Explore

Explore

Meal plan

Plan

Grocery list

Grocery

Taste profile

Profile

Badges

Badges

03 · Your Flavour DNA

The app that
reads you

After a few sessions, Mori stops guessing and starts knowing. It scores you on five axes — Explorer, Committed, Speed, Planner, Devoted — and writes you a one-line verdict that's a little too accurate.

Explorer
88% · fifteen cuisines, zero loyalty oath
Committed
45% · cooks way more than saves
Speed
62% · grilled meat and sheet pans preferred
Planner
18% · grocery list exists but barely
Confident cook who rotates through fifteen cuisines obsessively.
— Mori, about you, probably
Mori badges grid
Mori taste profile overview
🏆
14 of 14 earned
10-day streak · 100 meals cooked
04 · The week, planned

A meal plan that
does the math

Drop recipes into days and meal slots. Mori adds up calories and macros per day, per week — and tells you when Wednesday is mostly carbs.

  • Calendar week strip with per-day macro totals
  • Hot meals row when a slot is empty
  • Copy last week, clear week, send the lot to grocery
Mori meal plan
965 cal
Wednesday total
2 / 21
Meals planned
Powered by Instacart

A list that already
knows your kitchen

Every saved recipe builds one deduplicated list grouped by aisle. Mori quietly skips the salt, vinegar, and olive oil you already own — then sends the rest to Instacart in one tap.

  • Auto-skips your pantry items + USDA staples
  • Quantities merged across recipes (no "1 onion + 1 onion")
  • One tap to Instacart, with metric → US auto-conversion
Mori grocery list
Instacart
Shop now
via Instacart
6
Staples skipped
05 · How it works

Three steps to
dinner sorted

1

Swipe your taste

Swipe through recipes picked for your taste — your cuisines, your dietary goals, what's already in your kitchen.

2

Build your list

Pick the meals you want. Mori merges every ingredient, skips what you already have, and groups the rest by aisle.

3

One tap to Instacart

Send your list to Instacart in one tap and finish the order there. You just cook.

+ Mori+ · Coming summer 2026

Your kitchen,
on autopilot.

The free Mori finds you recipes. Mori+ runs your week — it learns your taste, plans your meals, and has the list ready for Instacart before you've thought about Sunday.

PLUS / 01

Build your week

One tap. Mori+ fills the empty meal slots from your taste profile, saved library, leftovers, pantry, and macro targets — in seconds, not Sunday-night-spreadsheet minutes.

PLUS / 02

Sunday Drop

Seven new personalised recipes hit your phone every Sunday morning. Tuned to your taste, the season, and what you've actually been cooking.

PLUS / 03

Cook what you have

Mori+ builds dinners using only what's in your kitchen — a half-pack of salmon, the broccoli that's about to turn, the lemon you forgot. Minimal extra grocery runs.

PLUS / 04

Macro coach

Set a goal, cook your meals, and Mori+ logs them as you go. The weekly review tells you which days you nailed it and which Wednesday was just two crackers.

Founders get first access.

Be first in when Mori+ launches · 30 days free · Cancel anytime.

Stop staring
at the fridge.

Mori is live on the App Store. Free.

Download on the App Store

iOS 16+ · Free, no waitlist